Lawn care and irrigation · Design, build and SEO
Teed & Brown
A page for every town, not a list of town names
- Client
- Teed & Brown
- Sector
- Lawn care and irrigation
- Built with
- Webflow, Local SEO, Technical SEO
- Live site
- teedandbrown.com
About the project
Teed & Brown treat lawns and irrigation systems across New York, Connecticut and New Jersey. Work like this is bought locally: somebody searches for lawn care in the town they live in, and a single page listing thirty place names is not an answer to that search. So the service areas are real pages. Each town has its own URL with its own state in the path, which is the difference between a site that shows up in a town and a site that merely says it covers one.
- A page per town at its own URL, not one list of place names
- Coverage across three states, each town's state carried in its path
- Irrigation treated as its own service rather than a footnote to lawn care
- An areas index so every town page has a route into it
- The existing client login kept in the main navigation, not buried
What I actually did
- 01
Service areas as pages
The towns are the product here. Building them as individual pages with their own addresses is what lets a search for one town land somewhere about that town, instead of on a homepage that mentions it in a list.
- 02
Two services, kept distinct
Lawn care and irrigation are bought by overlapping but different people, and folding one into the other loses the second. Both are navigable from the top level, and both carry their own local pages.
- 03
Keep the paths that already worked
An established business arrives with things customers already use. The client login stayed where people expect it rather than being redesigned out of the way, which is the sort of change that generates support calls rather than compliments.
More work
Let's talk
Send me a message on Upwork and tell me what you are working on. If you already have a site and it is not doing its job, that is the more interesting conversation.
New builds, redesigns, and taking over a site somebody else left half finished.